"The Catch Up" structured its strategy around three pivotal elements:

1. Presenter's influence: The well-known gaming personality used her credibility and charisma to attract and engage viewers, providing a unique touch to the content.

2. Condensed content: Adhering to Snapchat's short-content format, the channel focused on delivering succinct, yet comprehensive gaming news and updates.

3. Interactivity: "The Catch Up" utilized Snapchat's interactive features to foster viewer engagement and create a community around the channel.

The presenter and the production team collaborated to create weekly content for the channel. They ensured a balanced mix of gaming news, reviews, and exclusive scoops, presented in a way that resonates with Snapchat users.

The channel used Adobe Premiere Pro for video editing because of its comprehensive toolkit and its compatibility with other Adobe products like After Effects and Photoshop, which are used for creating animations and graphics.

"The Catch Up" has seen significant growth and high levels of engagement since its inception, attesting to the effectiveness of its strategy:

The channel extensively used Snapchat's features, including the story feature for daily updates and interactive features like polls and Q&A sessions. These interactive sessions allowed the presenter to directly engage with viewers, answer their questions, and foster a sense of community.

Follower growth: The channel amassed over 330,000 subscribers. By the end of the first year, the subscriber count surpassed 670,000 subscribers.

Engagement: The stories consistently receive high view counts, with thousands of views being the norm for each upload. The interactive segments such as polls and Q&As have seen substantial participation, further boosting engagement on the channel.

This accelerated growth and popularity underline the effectiveness of "The Catch Up"'s unique approach to delivering gaming news on Snapchat.

"The Catch Up" serves as a robust case study highlighting the potential of Snapchat as a platform for delivering niche content. By harnessing the presenter's credibility, delivering engaging bite-sized content, and utilizing interactive features, the channel created a highly engaged community. This success story provides a blueprint for other content creators looking to make their mark on Snapchat.